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The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior
Xu, Pei; Fulton, Joan R.; Alexander, Corinne E.; … - 2009
This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...
Persistent link: https://www.econbiz.de/10009446433
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Are nutrition labels useful for the purchase of a familiar food? : evidence from Chinese consumers' purchase of rice
Zheng, Shi; Xu, Pei; Wang, Zhigang - In: Frontiers of business research in China : selected … 5 (2011) 3, pp. 402-421
Persistent link: https://www.econbiz.de/10009301385
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Factors that affect willingness to pay for red wines in China
Xu, Pei; Zeng, Y. C. - In: Journal of international consumer marketing 26 (2014) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10010430571
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Family and Western-style fast food : influences on Chinese college students' dairy consumption
Xu, Pei; Zheng, Shi; Zhou, Song - In: Journal of food products marketing 17 (2011) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10008907900
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Farmers' adoption of new plant varieties under variety property right protection : evidence from rural China
Zheng, Shi; Xu, Pei; Wang, Zhigang - In: China agricultural economic review : publ. in … 4 (2012) 1, pp. 124-140
Persistent link: https://www.econbiz.de/10009548108
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Willingness to pay for traceable pork : evidence from Beijing, China
Zheng, Shi; Xu, Pei; Wang, Zhigang; Song, Shunfeng - In: China agricultural economic review : publ. in … 4 (2012) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10009552320
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Country of origin and willingness to pay for pistachios : a chinese case
Xu, Pei; Wang, Zhigang - In: Agricultural and Food Economics : AFE 2 (2014), pp. 1-16
Using 360 questionnaire data collected in Beijing, China, this study examines consumers' acceptance and willingness to pay (WTP) for pistachios produced in China, California and Turkey. The impact of country of origin (COO), price, flavor, package size and package type was analyzed. A...
Persistent link: https://www.econbiz.de/10010467962
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Consumers' willingness to pay for locally produced ground beef : a case study of the rural Northern Great Plains
Chang, Kuo-liang; Xu, Pei; Underwood, Keith; Mayen, Carlos - In: Journal of international food & agribusiness marketing … 25 (2013) 1, pp. 42-67
Persistent link: https://www.econbiz.de/10009730748
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Opinion leadership and Chinese consumers' attitudes toward pork with a Quality and Safety label
Xu, Pei; Wang, Zhigang; Song, Shunfeng - In: The Chinese economy 48 (2015) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011350039
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Employee voice in emerging economies
Pyman, Amanda (ed.); Gollan, Paul J. (ed.);  … - 2017 - First edition
Persistent link: https://www.econbiz.de/10011634516