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Understanding, defining and measuring the trait of superstition.

Delacroix, Eva; Guillard, Valérie - Université Paris-Dauphine - 2008

Superstitious beliefs influence a wide range of decisions and activities in the everyday life. Yet, superstition has received little attention in the consumer behaviour literature, which is surprising since superstitious behaviours are found in numerous related domains, such as sports (Schippers...

Persistent link: https://www.econbiz.de/10009001403

Anticonsumption consciousness in pursuit of sustainability

Guillard, Valérie - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 2, pp. 274-290

Persistent link: https://www.econbiz.de/10011975423

When online recycling enables givers to escape the tensions of the gift economy

Guillard, Valérie; Bucchia, Céline Del - 2012

Persistent link: https://www.econbiz.de/10009768170

Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy

Guillard, Valérie; Roux, Dominique - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 291-312

Persistent link: https://www.econbiz.de/10010402640

Home sweet messy home : managing symbolic pollution

Dion, Delphine; Sabri, Ouidade; Guillard, Valérie - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 565-589

Persistent link: https://www.econbiz.de/10010473436

Of counter spaces of provisioning : reframing the sidewalk as a parasite heterotopia

Roux, Dominique; Guillard, Valérie; Blanchet, Vivien - In: Marketing theory 18 (2018) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011894356

The need to give gratuitously : a relevant concept anchored in Catholic Social Teaching to envision the consumer behavior

Peyrelongue, Bénédicte de; Masclef, Olivier; … - In: Journal of business ethics : JOBE 145 (2017) 4, pp. 739-755

Persistent link: https://www.econbiz.de/10011757993

Consumers who avoid relationships : social anxiety in commercial contexts

Delacroix, Eva; Guillard, Valérie - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 370-384

Persistent link: https://www.econbiz.de/10011570947

When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy

Guillard, Valérie; Del Bucchia, Céline - 2012

Purpose – The present article explores a relatively new way for consumers to dispose of items they no longer use, namely free recycling websites. Online recycling is based on an encounter with an unknown recipient to give something away ‘in person’. Methodology – A phenomenological...

Persistent link: https://www.econbiz.de/10015378269

Comment développer la créativité des études utilisant la théorie enracinée ? Choix épistémologiques et stratégies pratiques dans la quête de créativité.

Bandeira-de-Mello, Rodrigo; Garreau, Lionel - Université Paris-Dauphine

La théorie enracinée a été initialement développée pour proposer une alternative aux méthodes hypothético-déductives, qui formaient le courant majeur de la sociologie des années 1960, en visant à créer de nouvelles connaissances en se fondant sur les pratiques sociales. Face à...

Persistent link: https://www.econbiz.de/10009370226