Lewin, Jeffrey E.; Johnston, Wesley J. - In: Journal of Business & Industrial Marketing 11 (1996) 1, pp. 7-16
With the publication of Volume 10 Number 4 1995, the Journal of Business & Industrial Marketing (JBIM) celebrated its tenth anniversary. Over the years, JBIM has emerged as a leading journal in the area of business‐to‐business marketing. To commemorate this achievement, examines the...