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Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam

Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417

Persistent link: https://www.econbiz.de/10010209635

Organizational context and knowledge acquisition in IJVs : an empirical study

Evangelista, Felicitas; Le Nguyen Hau - In: Journal of world business : JWB 44 (2009) 1, pp. 63-73

Persistent link: https://www.econbiz.de/10003806324

Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Le Nguyen Hau; Evangelista, Felicitas - In: Journal of business research : JBR 60 (2007) 11, pp. 1152-1165

Persistent link: https://www.econbiz.de/10003560650

Service value and switching barriers : a personal values perspective

Pham Ngoc Thuy; Le Nguyen Hau; Evangelista, Felicitas - In: The service industries journal 36 (2016) 3/4, pp. 142-162

Persistent link: https://www.econbiz.de/10011564533

The role of customer operant resources in health care value creation

Le Nguyen Hau - In: Service business 13 (2019) 3, pp. 457-478

Persistent link: https://www.econbiz.de/10012124352

The transformative outcomes of frontline employee adaptability for service value co-creation : a study of the banking sector

Le Nguyen Hau; Pham, Tram-Anh Ngoc; Pham, Thuy Ngoc - In: International Journal of Bank Marketing 40 (2021) 3, pp. 401-424

Purpose: This study aims to address two relatively unexplored issues in banking service literature. The first relates to the impact of co-creation behaviors of frontline employees (FLEs) on their well-being. The second is the impact of FLEs' adaptability on their performance of co-creation...

Persistent link: https://www.econbiz.de/10012811408

The benefits of service employees' resilience in the workplace : a mediation and moderation analysis

Le, Kieu-Giang Hoai; Le Nguyen Hau - In: Service business 18 (2024) 2, pp. 315-338

Persistent link: https://www.econbiz.de/10015178551

National identity and the perceived values of foreign products with local brands : the case of locol wine in Vietnam

Le Nguyen Hau; Nguyen, Hai-minh Thi; Nguyen, Tuan Van - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 765-783

Persistent link: https://www.econbiz.de/10010229019

Service personal values and customer loyalty : a study of banking services in a transitional economy

Pham Ngoc Thuy; Le Nguyen Hau - In: The international journal of bank marketing : IJBM 28 (2010) 6, pp. 465-478

Persistent link: https://www.econbiz.de/10008738406

Preferred appeals as a reflection of culture : mobile phones advertising in Vietnam

Nguyen Thi Thuy Khanh; Le Nguyen Hau - In: Asia Pacific business review 13 (2007) 1, pp. 21-39

Persistent link: https://www.econbiz.de/10003565387