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Sales technology : help or hindrance to ethical behaviors and productivity?

Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198-1205

Persistent link: https://www.econbiz.de/10003560932

Exploring buyer-seller dyadic perceptions of technology and relationships : Implications for Sales 2.0

Rocco, Richard A.; Bush, Alan J. - In: Journal of Research in Interactive Marketing 10 (2016) 1, pp. 17-32

Purpose – This paper aims to understand an emerging paradigm for business-to-business selling, Sales 2.0, which connects various enabling technologies within leading sales processes to drive improved business and relational outcomes. In the context of Sales 2.0, this paper addresses the need...

Persistent link: https://www.econbiz.de/10014902331

Understanding emerging sales technology

Rocco, Richard A.; Bush, Alan J. - 2007

Persistent link: https://www.econbiz.de/10003537470

Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0

Rocco, Richard A.; Bush, Alan J. - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10011555611

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-756

Persistent link: https://www.econbiz.de/10009381725

Leveraging firm-level marketing capabilities with marketing employee development

Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1081

Persistent link: https://www.econbiz.de/10009270584

The ethics of managing customer information : can customer relationship management backfire?

Orr, Linda M.; Bush, Victoria D. - 2007

Persistent link: https://www.econbiz.de/10003537473

Girl power and word‐of‐mouth behavior in the flourishing sports market

Bush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, … - In: Journal of Consumer Marketing 22 (2005) 5, pp. 257-264

Purpose – To investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market. Design/methodology/approach – A sample of 118 teenaged girls, aged 13‐18, participated in the study. The theory of consumer...

Persistent link: https://www.econbiz.de/10014848473

Ethical dilemmas and emergent values encountered by working college students : implications for marketing educators

Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118

Persistent link: https://www.econbiz.de/10010204816

Formulating undergraduate student expectations for better career development in sales : a socialization perspective

Bush, Alan J.; Bush, Victoria D.; Oakley, Jared; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 120-131

Persistent link: https://www.econbiz.de/10010393244