The authors examine the characteristics and experiences of rent-to-own customers using a nationwide survey of 532 customers and 11,575 non-customers. The authors find that most customers have low incomes and education levels, but most have a motor vehicle and some type of credit card or bank...

This study uses logit and multinomial logit models and data from a nationwide random sample of rent-to-own (RTO) customers to investigate financial, demographic, regulatory, and other factors associated with consumer use of RTO transactions and the purchase of RTO merchandise. The analysis...