Zhang, Jingran; Onal, Sevilay; Das, Rohit; Helminsky, Amanda - In: International Journal of Retail & Distribution Management 47 (2019) 5, pp. 493-510
Purpose: Fast fulfilment is a key performance measure in online retail, and some retailers have achieved faster times by adopting new designs in their order fulfilment infrastructure. This research empirically confirms and quantifies the fulfilment time advantage that Amazon has achieved,...