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ECONIS (ZBW)
35
Other ZBW resources
15
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3
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Marketing technological innovation to LDCs : lessons from one laptop per child
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
California management review
53
(
2010/11
)
2
,
pp. 50-68
Persistent link: https://www.econbiz.de/10008934633
Saved in:
2
Pay more get more? : what buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
Saved in:
3
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
Saved in:
4
Reducing reluctance to transfer
Gelb, Betsy D.
- In:
Business horizons
30
(
1987
)
2
,
pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
Saved in:
5
Hazardous exports : an update and a framework for policy
Albers, Nancy D.
- In:
Journal of public policy & marketing : JPP & M ; an …
10
(
1991
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10001161641
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6
Marketing expansion in a shrinking world
Gelb, Betsy D.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000579909
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7
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
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8
Treating top salespeople like superstars : the role of an informal sales climate in boosting sales output
Samaraweera, Manoshi
;
Gelb, Betsy D.
;
Bolander, Willy
; …
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10014365157
Saved in:
9
Advertising and policy insights for the voter versus customer trade-off
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 96-99
Persistent link: https://www.econbiz.de/10009234737
Saved in:
10
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie
;
Gelb, Betsy D.
;
Walker, Doug
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 357-372
Persistent link: https://www.econbiz.de/10009747840
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