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Cross-media advertising : brand promotion in an age of media convergence

Voorveld, Hilde; Smit, Edith; Neijens, Peter - In: Media and convergence management, (pp. 117-133). 2013

Persistent link: https://www.econbiz.de/10009767986

The March to reliable metrics : a half-century of coming closer to the truth

Smit, Edith; Neijens, Peter - In: Journal of advertising research 51 (2011), pp. 124-135

Persistent link: https://www.econbiz.de/10009126997

Today's practice of brand placement and the industry behind it

Smit, Edith; Reijmersdal, Eva A. van; Neijens, Peter - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 761-782

Persistent link: https://www.econbiz.de/10003916056

It's all about catching the reader's attention

Smit, Edith; Neijens, Peter; Stuurman, Marijntje - In: International advertising and communication : current …, (pp. 43-68). 2006

Persistent link: https://www.econbiz.de/10003378100

Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements

Smit, Edith; Neijens, Peter - In: Advertising and communication : proceedings 4th …, (pp. 55-60). 2005

Persistent link: https://www.econbiz.de/10003353599

Taking up an event : brand image transfer during the FIFA World Cup

Neijens, Peter; Smit, Edith; Moorman, Marjolein - In: International journal of market research : JMRS ; the … 51 (2009) 5, pp. 579-591

Persistent link: https://www.econbiz.de/10003873075

How media factors affect audience responses to brand placement

Reijmersdal, Eva A. van; Smit, Edith; Neijens, Peter - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 279-301

Persistent link: https://www.econbiz.de/10003978117

Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world

Neijens, Peter; Voorveld, Hilde - In: Journal of advertising research 55 (2015) 4, pp. 362-367

Persistent link: https://www.econbiz.de/10011429015

Ethics in public relations

Neijens, Peter - In: The SAGE handbook of marketing ethics, (pp. 474-482). 2021

Persistent link: https://www.econbiz.de/10012306684

Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication

Strycharz, Joanna; van Noort, Guda; Helberger, Natali; … - In: European Journal of Marketing 53 (2019) 4, pp. 635-660

Purpose The purpose of this paper is to provide insights into personalisation from a practitioner’s perspective to bridge the practitioner-academia gap and steer the research agenda. A wide scope of research has investigated personalisation from a consumer perspective. The current study aims...

Persistent link: https://www.econbiz.de/10012067983