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Major systems marketing in Europe
Backhaus, Klaus - 1987
Persistent link: https://www.econbiz.de/10000816200
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Hurdle race marketing : the enlightenment - the disillusionment - the breakthrough
Backhaus, Klaus - 2013
Persistent link: https://www.econbiz.de/10009759497
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Every future needs a past : a personal view of the history of JBBM
Backhaus, Klaus - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 37-46
Persistent link: https://www.econbiz.de/10011304043
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Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus - In: Journal of business research : JBR 13 (1985) 5, pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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The paradox of unsatisfying but stable vertical relationships : a look at german car suppliers
Backhaus, Klaus - In: Development, management and governance of relationships …, (pp. 281-297). 1996
Persistent link: https://www.econbiz.de/10001303774
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Strategische Allianzen
Backhaus, Klaus (contributor); Piltz, Klaus (contributor) - 1990
Persistent link: https://www.econbiz.de/10000092800
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, Sönke - 1986
Persistent link: https://www.econbiz.de/10000071588
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International marketing
Backhaus, Klaus; Büschken, Joachim; Voeth, Markus - 2005
Persistent link: https://www.econbiz.de/10002400455
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus; Lügger, Kai; Koch, Matthias - In: Industrial marketing management : the international … 40 (2011) 6, pp. 940-951
Persistent link: https://www.econbiz.de/10009349098