This research develops an assurances framework to assess the effect of a seller's feedback “reputation” on the closing price of an online auction. The framework treats bidders as if they were ‘intuitive statisticians' in their use of reputation cues. The framework leads to hypotheses about...

Using a multi-year field experiment, we demonstrate several unique characteristics of advertising high-involvement products to businesses. Specifically, we randomize the delivery of digital display ads for electronics components produced by a semiconductor company that offers a new technology....

In collaboration with an online seller of home-improvement products, we conduct a large-scale randomized field experiment to study the effects of retargeted advertising – a form of internet advertising in which banner ads are displayed to users after they visit the advertiser's web site. We...