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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - In: Journal of retailing 86 (2010) 3, pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
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Statistical analysis of management data
Gatignon, Hubert A. - 2003
Persistent link: https://www.econbiz.de/10001713085
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Statistical analysis of management data
Gatignon, Hubert A.; Gatignon, Hubert A. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003853843
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.; Anderson, Erin - 1987
Persistent link: https://www.econbiz.de/10000801321
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Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
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Diffusion of innovation
Gatignon, Hubert A.; Robertson, Thomas S. - 1989
Persistent link: https://www.econbiz.de/10000771546
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Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Incumbent defense strategies against new product entry
Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994
Persistent link: https://www.econbiz.de/10000900945