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The effects of spokes-characte...
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International journal of advertising : the review of marketing communications
7
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ECONIS (ZBW)
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The consumer-generated product review : its effect on consumers and marketers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 200-218)
.
2012
Persistent link: https://www.econbiz.de/10009349522
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2
Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
Saved in:
3
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
Saved in:
4
The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
5
The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-a Annie
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10003971171
Saved in:
6
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
7
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
8
The dimensions of cable television network personality : implications for media brand management
Sung, Yongjun
;
Park, Namkee
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009127895
Saved in:
9
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
10
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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