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On marketing theory and service-dominant logic : connecting some dots

Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009870753

Fostering scholarly discussion in marketing : editorial

Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 137-138

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014225826

From micro to macro : stakeholders and institutions

Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-128

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009154844

Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market

Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009007590

Toward a transcending conceptualization of relationship : a service-dominant logic perspective

Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009524510

Customer integration and value creation : paradigmatic traps and perspectives

Vargo, Stephen L. - In: Journal of service research : JSR 11 (2008/09) 2, pp. 211-215

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003776187

From promise to perspective : reconsidering value propositions from a service-dominant logic orientation

Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285189

Moving forward... : editorial

Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 133-135

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012162435

Conceptual reconciliation for clarity and impact

Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 169-172

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014512660

Market systems, stakeholders and value propositions : Toward a service‐dominant logic‐based theory of the market

Vargo, Stephen L. - In: European Journal of Marketing 45 (2011) 1/2, pp. 217-222

Purpose – This paper aims to provide an overview of the European Journal of Marketing 's special section on the Forum of Markets and Marketing, “Extending Service‐Dominant Logic”. Design/methodology/approach – The approach takes the form of a conceptual integration of core concepts in...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014722712