Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying...

Tourism plays an important role in the economies of countries, which is evidenced by macroeconomic studies. However, analyses highlighted the need to do research on tourist expenditure and to identify factors at the microeconomic level. The article presents an overview of the extensively...

Tourism plays an important role in the economies of countries, which is evidenced by macroeconomic studies. However, analyses highlighted the need to do research on tourist expenditure and to identify factors at the microeconomic level. The article presents an overview of the extensively...

The aim of this paper is to specify the links between expectations of advertising and perception of advertising according to the gender differences. The fact that individuals create their subjective cognitive image of these advertisement attributes serves as a basis for the conceptualization of...

The main objective of the study is to find out whether there are any statistically significant differences in the assessment of the selected leadership attributes between managers from the perspective of gender. A differential analysis was conducted on the sample of 129 respondents (55 male...

"Are you a manager who wants to have a satisfied and happy team to work with? Are you training to become one? Are you a business coach or aiming to become one? Are you a management or business student trying hard to learn how to be successful in the field? Are you an academician, a researcher,...