Similar Search Results

Leveraging technology to manage the customer experience

Labroo, Aparna A. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 351-366). 2023

Persistent link: https://www.econbiz.de/10014283187

Relaxation increases monetary valuations

Pham, Michel T.; Hung, Iris W.; Gorn, Gerald J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 814-826

Persistent link: https://www.econbiz.de/10009348952

Lenses of the heart : how actors' and observers' perspectives influence emotional experiences

Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 270-282

Persistent link: https://www.econbiz.de/10010383250

Shaping consumer imaginations : the role of self-focused attention in product evaluations

Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 381-392

Persistent link: https://www.econbiz.de/10008988434

Lenses of the heart : how actors' and observers' perspectives influence emotional experiences

Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1103-1115

Persistent link: https://www.econbiz.de/10009540251

Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial

Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434

Persistent link: https://www.econbiz.de/10003867365

Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions

Chang, Hannah H.; Hung, Iris W. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 586-599

Persistent link: https://www.econbiz.de/10011912736

Relaxation Increases Monetary Valuations

Pham, Michel T. - 2011

This research documents an intriguing empirical phenomenon whereby states of relaxation increase the monetary valuation of products. This phenomenon is demonstrated in six experiments involving two different methods of inducing relaxation, a large number of products of different types, and...

Persistent link: https://www.econbiz.de/10013131893

Relaxation Increases Monetary Valuations

Pham, Michel T. - 2011

Persistent link: https://www.econbiz.de/10013118400

Job changing frequency and experimental decisions : a field study of migrant workers in the manufacturing industry

Li, Lingfang; Wu, Yuting; Zhu, Xun; Chu, Rongwei; Hung, … - In: China economic review 85 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10014545062