This paper provides an argument for the advantage of a preference for identity-consistent behaviour from an evolutionary point of view. Within a stylised model of social interaction, we show that the development of cooperative social norms is greatly facilitated if the agents of the society...

Many environment related public goods require investment of time or effort rather than simply money. Yet, most experimental studies on public good games focus on a distribution of money. In the present paper, we report results from an experiment (N=181) comparing an effort based public goods...