The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the mentality of the knowledge based economy in order...

The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the mentality of the knowledge based economy in order...

In a globalized world where information means power, we are witnessing a reorganization of the labor market, consisting in its computerization, thus, in order to successfully cope with an increasingly sophisticated job, certain skills, advanced knowledge and a diploma of higher education in the...

"Whether you know it or not, we all practice marketing. The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market...