Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of interview data from practitioners, alongside...

Purpose – The marketing of small‐ to medium‐sized enterprises (SMEs) can face many challenges, particularly for those operating within the creative industries. The purpose of this paper is to describe an inductive and exploratory case study approach to empirically investigate the issues...

Examines the issue of growth within the small firm and considers the main influences that impinge on the evolution of the enterprise. An interpretative methodological technique, causal mapping, is examined, evaluated and used to analyse the decision‐making processes made by the owner‐manager...

Purpose – To examine the service performance of a number of internet retailers and to identify differences (if any) in internet retailers' service performance across a series of attributes based on consumers' assessments. Design/methodology/approach – To compare the perceived service...