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Public sector promotion of US export activity : a review and directions for the future
Cavusgil, S. Tamer - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 76-84
Persistent link: https://www.econbiz.de/10001163083
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The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila; Xu, Shichun; Cavusgil, S. Tamer - In: Handbook of research in international marketing, (pp. 190-208). 2011
Persistent link: https://www.econbiz.de/10009387372
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Understanding health, culture, and empowerment in a disability context
Yeoh, Poh-lin - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 96-117
Persistent link: https://www.econbiz.de/10009896156
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Realized and potential absorptive capacity : understanding their antecedents and performance in the sourcing context
Yeoh, Poh-lin - In: Journal of marketing theory and practice 17 (2009) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10009884915
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Understanding health, culture, and empowerment in a disability context
Yeoh, Poh-lin - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 96-117
Persistent link: https://www.econbiz.de/10003929688
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Location choice and the internationalization sequence : insights from Indian pharmaceutical companies
Yeoh, Poh-lin - In: International marketing review 28 (2011) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10009242874
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Realized and potential absorptive capacity : understanding their antecedents and performance in the sourcing context
Yeoh, Poh-lin - In: Journal of marketing theory and practice 17 (2009) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003793481
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Earning the doctoral degree : an example of relationship marketing
Yeoh, Poh-lin - In: Michigan State University contributions to …, (pp. 109-117). 2009
Persistent link: https://www.econbiz.de/10003850058
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"Should I stay or should I go?" : understanding the antecedents to buyer commitment in the context of the US eyecare industry
Yeoh, Poh-lin - In: Asian Academy of Management journal : AAMJ 22 (2017) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10011862072
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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467
Persistent link: https://www.econbiz.de/10014444825