Mishra, Karen E. - In: Journal of Historical Research in Marketing 1 (2009) 2, pp. 246-269
Purpose – The purpose of this paper is to understand how J. Walter Thompson (JWT) utilized its private forums for its executives over the period 1936‐1938 to build trust both within its own organization as well as with the public in the 1930s. This was a time when the advertising industry...
