The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

Alternative specifications of model of supply response of Pakistani rice growers and their economic implications are considered in terms of the existences and nature of production lags, and the choice between expected price and gross returns as the preferred explanatory of producer.s response to...

Alternative specifications of model of supply response of Pakistani rice growers and their economic implications are considered in terms of the existences and nature of production lags, and the choice between expected price and gross returns as the preferred explanatory of producer.s response to...

The current research investigates the Relationship between Export and Economic Growth in Pakistan by Using OlS technique. Data were collected from various secondary sources. Data is taken from 1990-2012 for Pakistan. Data for Real GDP, Real exports, Labor and Gross capital formation is taken...

This research investigates the Comparative Analysis of Performance of Government sponsored Banks in Pakistan. Data were collected from Five year data sample of both banks (National Bank of Pakistan and Sindh Bank Limited) will be used in ratios and for evaluating the difference of bank of...

This study investigates the Effect of Aggregate Demand and Supply Shocks on Output and Inflation Rate in Pakistan.Data were collected from various secondary sources, i.e. Annual reports, magazines and newspapers. Quah approach The place aggravator interest also aggravator supply shocks would not...