In Chapter 1, I propose a model in which consumers base their purchasing decisions upon their recollections of the product quality, and in which firms can use persuasive advertising in order to change these recollections. Although consumers are aware that such advertising has occurred and take...

Illegal or unwanted waste disposal methods such as dumping and export are prevalent in practice. To minimize the negative impact of these methods, policymakers have implemented laws and regulations designed to combat them. Even so, violations are rampant as a high degree of heterogeneity between...

Purpose – There is a lack of research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation and its performance outcomes. Also, there is a lack of cross-national research on entrepreneurial firms’ strategic orientations. This...