"For strategy and organization studies scholars in business and management, defence studies, public policy and government. We argue for a fundamental reversal of strategy. No longer about calculating and controlling the world, it becomes an organizational practice of asking a basic question: how...

At least since the ancient Greeks, strategists have sought to direct and distinguish organized activity through planned, rational decision-making, through the imaginative creation of vision, or through the assertion of will. In all cases, argue Holt and Zundel, strategy impoverishes, not because...