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Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus; Wentzel, Daniel; Herrmann, Andreas - In: Review of managerial science 6 (2012) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009885072
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Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10009885049
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999
Persistent link: https://www.econbiz.de/10001444700
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Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 253-277). 1999
Persistent link: https://www.econbiz.de/10001444711