Purpose – This paper aims to explore the effect of e‐marketplace on the supply chain's performance under the markdown policy. Profit and risk analyses are both conducted and channel coordination issues are examined. Design/methodology/approach – The paper presents a markdown policy supply...

Purpose This study examines the impact of university science parks’ (USPs) capabilities on revenue generation and introduces regional innovation as a moderating variable. This study aims to provide insights into enhancing revenue generation and fully leveraging the role of USPs in promoting...