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Building brand authenticity : 7 habits of iconic brands

Beverland, Michael B. - 2009 - 1. publ.

Machine generated contents note: Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production *...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003871009

Brand management : co-creating meaningful brands

Beverland, Michael B. - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011793494

Brand management : co-creating meaningful brands

Beverland, Michael B. - 2021 - Second edition

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012583694

Strategically releasing control: Navigating the complexities of enabling category captains

Sands, Sean; Beverland, Michael B.; Campbell, Colin L.; … - In: Industrial marketing management : the international … 90 (2020), pp. 181-193

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012322029

Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic

Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285362

Animals in our lives : an interactive well-being perspective

Wünderlich, Nancy V.; Mosteller, Jill; Beverland, … - In: Journal of macromarketing 41 (2021) 4, pp. 646-662

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012794247

How brands craft national identity

Beverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 586-609

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012799017

Defining design orientation : a field-based discovery approach

Cankurtaran, Pinar; Beverland, Michael B.; Farrelly, … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-15

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014492273

Brand management : co-creating meaningful brands

Beverland, Michael B.; Cankurtaran, Pinar - 2024 - Third edition

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014528233

Deploying cultural knowledge of nature to construct the nature sports experience

Farrelly, Francis; Beverland, Michael B. - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 681-695

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014582371

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