industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading …

secondary aim was to understand whether the prevailing business state of crisis or growth affected the attitudes and behaviours … business states of crisis and growth can have a positive impact on some people and encourage them to adopt performance …

gain competitive advantage. This report investigates the practice of database marketing among different travel and tourism … retention and business acquisition is also investigated. In order to ensure true customer relationship building it is vital for … personalised service. Business acquisition through customer retention is likely to be a key strategy in future through the use of …

approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business … (B2B) and Business-to-Consumer (B2C) markets. Although B2C leisure transactions currently account for just 1% of the … players will need to ensure their e-business model adds value for the customer, otherwise their position in the value chain …