Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context … developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being … sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive …

Chapter 1. Marketing Brands in Africa: An Introduction -- Chapter 2. Branding Start-ups in Africa -- Chapter 3. In … Dangerous Waters: Building an Oil and Gas Brand in Africa -- Chapter 4. Branding and Marketing Religious Organizations in Africa … -- Chapter 5. Visit Africa: Place Branding in Africa -- Chapter 6. University Brand Marketing: A Website Analysis of Leading …

This research study addresses the complex interaction in between advertising and marketing capabilities, financial … research study discovers the reliable moderation of CRM in the connections amongst marketing alignment, value development … of marketing abilities on financial end results and offer useful understandings for Jordanian SMEs in the solution sector …

theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …