Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing … -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by …This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the …

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …

-- Chapter 4 – Marketing communications in research commercialization -- Chapter 5 Lessons and Recommendations. …This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology … transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of …

Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context … developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being … sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive …

Chapter 1. Marketing Brands in Africa: An Introduction -- Chapter 2. Branding Start-ups in Africa -- Chapter 3. In … Dangerous Waters: Building an Oil and Gas Brand in Africa -- Chapter 4. Branding and Marketing Religious Organizations in Africa … -- Chapter 5. Visit Africa: Place Branding in Africa -- Chapter 6. University Brand Marketing: A Website Analysis of Leading …