Many vendors of Enterprise Resource Planning (ERP) systems claim that their products are widely applicable - configurable to meet the needs of any business, whatever the product or service offering. However, producers of high-variety and bespoke products, such as Make-To-Order (MTO) companies,...

Business-to-Business (B2B) relationships, such as between a manufacturer and a customer, are increasingly important during the Customer Enquiry Management (CEM) process, particularly so for non-Make-To-Stock (non-MTS) companies operating in industrial markets. Few empirical studies have explored...