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A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective

Du Plessis, Thereséa Charmaine - 2005

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is...

Persistent link: https://www.econbiz.de/10009457824

Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective

Barker, Rachel; Hanekom, Janette - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10013532230

Public infrastructure from private investment

Barker, R.; Sexton, G.; West, W. H. - 1989

Persistent link: https://www.econbiz.de/10000821463

Is supply chain thinking permeating the UK housebuilding industry? : findings from a survey of UK housebuilders

Barker, R.; Naim, M. M. - In: International journal of logistics : research and … 11 (2008) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10009852220

Is supply chain thinking permeating the UK housebuilding industry? : findings from a survey of UK housebuilders

Barker, R.; Naim, M. M. - In: International journal of logistics : research and … 11 (2008) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10003742307