Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship...

Traditionally, the operational performance of enterprises has been measured in terms of financial accountability and profit since they provide a monetary yardstick of performance evaluation and comparisons. However, in the global knowledge economy, performance should be analysed beyond financial...

Venue selection for major sporting attractions can be a highly politicised decision making process. Due to the sometimes controversial nature of venue selection, politicians can be circumspect on related issues including potential economic impacts. This was the case with the Australian Formula 1...

Purpose ? The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...

This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were current users, past users or had never tried a...

This research explores the measurement of performance in small motels. There are many challenges facing business performance management in small firms. Most of these challenges are due to resource shortages, lack of functional expertise and environmental instability. Of major importance to firm...

Benchmarking is now a commonplace term in business and many definitions have been proposed. Despite its increasing popularity there is growing evidence that it is often used incorrectly. ?Benchmarking? seems to be confused with competitive comparison studies, which are simply a component part of...

Internationally, a certain market failure has become apparent in terms of the effective engagement of small business owner-managers in business support programs, and in the wider concept of life long learning. There exists a cultural gap between support agencies and the small business sector's...

The roles of culture and entrepreneurial disposition in entrepreneurship have been widely researched. Some researchers have concluded that an individualist culture fosters entrepreneurial disposition and entrepreneurship while a collectivist culture retards them. Others have argued that...

SMEs play a significant role in the Australian economy as they account for 95% of enterprises and 60-70% of jobs. The nature of SMEs are that there are many start-ups and almost as many failures each year. Whilst there have been significant studies on areas associated with business cessation,...