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Marketing for survival : a comparative case study of SME software firms
Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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Computers for libraries
Rowley, Jennifer; Rowley, Jennifer - 1980
Persistent link: https://www.econbiz.de/10000090874
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E-business : principles and practice
Rowley, Jennifer; Rowley, Jennifer - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001621111
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Designing and using research questionnaires
Rowley, Jennifer - In: Management research review 37 (2014) 3, pp. 308-330
Persistent link: https://www.econbiz.de/10010259192
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Information marketing
Rowley, Jennifer - 2001
Persistent link: https://www.econbiz.de/10001535693
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Information pricing policy : factors and contexts
Rowley, Jennifer - In: Information services & use 18 (1998) 3, pp. 165-175
Persistent link: https://www.econbiz.de/10001422564
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Customer knowledge management or customer surveillance
Rowley, Jennifer - In: Global business & economics review 7 (2005) 1, pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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Understanding digital content marketing
Rowley, Jennifer - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 517-540
Persistent link: https://www.econbiz.de/10003746665
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Conducting research interviews
Rowley, Jennifer - In: Management research review 35 (2012) 3/4, pp. 260-271
Persistent link: https://www.econbiz.de/10009534153