The German pharmaceutical industry is stepping ahead with its implementation of a new transparency disclosure code for cooperation between pharmaceutical companies and health care professionals (HCPs) and health care organisations (HCOs). In Germany, this transparency code ("Transparenzkodex")...

The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter Jennifer are seen by many as the branding gurus. Despite...

The pharmaceutical industry is known for investing heavily in promotions targeted at healthcare professionals (HCPs). Governments around the world try to regulate unwanted promotional practices in different ways. Where binding laws are in place in the U.S.A., European governments favor...

Purpose – The purpose of this paper is to define standard guidelines for the development of a wiki collaboration space for e-Learning, in order to provide collaborative activities among students, and between instructors and students. Design/methodology/approach – The general requirements and...

Data from 294 Executive MBA students studying business administration were analysed to determine perceptions toward business simulations in general and their perceived usefulness in particular. 25 simulation game related and 21 tutor related attributes made up the evaluation form. Preliminary...

The article analyses the influence of the national cultures of Middle East and Kazakhstan on behaviour in socio-political environment. Socio-political environment in this research relates to the behaviour and values of Arabs and Kazakhs. The analysis suggests that Arabs and Kazakhs have many...

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

This assessment examines the marketing strategy of PocketSherpa, an application developed by Localyte Inc., an open platform web site which connects travellers with locals. Issues related to online transactions are discussed from both a buyer’s perspective (credit-card frauds, privacy and...