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ECONIS (ZBW)
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1
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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3
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
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4
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
5
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
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6
Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa
;
Zhao, Guangzhi
;
Wu, Yuanyuan
;
Fu, Hongyu
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
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7
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
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8
A model of decentralized development : border trade and economic development in Yunnan
Zhao, Guangzhi
- In:
Issues & studies : a social science quarterly on China, …
32
(
1996
)
10
,
pp. 85-108
Persistent link: https://www.econbiz.de/10001212100
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9
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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10
Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?
Chai, Junwu
;
Li, Hengyu
;
Yan, Wei
;
Li, Youwei
- In:
Journal of the Operational Research Society
72
(
2021
)
9
,
pp. 2046-2058
Persistent link: https://www.econbiz.de/10012624792
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