The purpose of this paper is to describe the implementation of a category management tool known as Category Optimizer™ at Foster's Wine Estates Americas for one of its brands, the Beringer California Collection. Foster's was facing a common management problem: harnessing its portfolio of...

Purpose: Given the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry, literature shows that performance of the main channel (e.g. cinema) strongly influences the performance of auxiliary...

Client recognizable proof that has been beaten is imperative to any organization's activity and development. Distinguishing proof of beat clients can help an organization sort out why clients are leaving and configuration market strategies to assist the organization with developing. The...

The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish. This research proposes a new metric (i.e., the MAG...

A new breed of digital e-commerce platforms has emerged, challenging the dominance of e-commerce giants like Alibaba and Amazon. Social e-commerce platforms – led by Shopify, BigCommerce, PinDuoDuo, and SEA Ltd. – have managed to gain a global foothold by introducing an improved business...