We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

In recent years, social scientists have increasingly turned to matching as a method for drawing causal inferences from observational data. Matching compares those who receive a treatment to those with similar background attributes who do not receive a treatment. Researchers who use matching...

Does the effectiveness of a Get Out The Vote (GOTV) contact depend upon the method by which a voter casts a ballot? This study investigates whether those who must vote by mail are more or less responsive to a face-to-face mobilization message than voters who live in traditional precincts with...