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Purpose – This paper is a brief historical examination of brand, organisation identity and reputation in small and medium‐sized enterprises (SMEs). The discussion is situated within the context of the challenges that the global knowledge‐based business environment poses to organisations of...
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Attempts to demonstrate how a shared vision amongst group members is developed. Endeavours to understand the process through which members of a multicultural group, Asian and Western, develop and sustain a consensus, the way they interpret, give meaning and make sense of what went on during the...
Persistent link: https://www.econbiz.de/10014674516
Purpose – The paper aims to clarify the relationship between organisational structures and individual brand supporting behaviour. It proposes modelling the social transformation process and outlining why and how leadership is important throughout the internal brand building process. The study...
Persistent link: https://www.econbiz.de/10014722337
Purpose: Increasingly complex societal challenges call for new, innovative solutions that social hybrid business models can provide. Social supermarkets (SSMs) are one example offering access to affordable food to people living in poverty while reducing food waste of nearby retailers. Finding...
Persistent link: https://www.econbiz.de/10012540347
Purpose: The purpose of this paper is to give an up-to-date assessment of key topics and methods discussed in the current literature on responsible entrepreneurship. In the past years, sustainable development itself has become a more popular and important topic in the academic literature and...
Persistent link: https://www.econbiz.de/10012069531
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