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Building models for marketing decisions : past, present and future
Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001505384
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Paving the way for "distinguished marketing"
Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter - 2011
Persistent link: https://www.econbiz.de/10009262056
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Modeling competitive reaction effects
Leeflang, Peter - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270
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Interactions between consumers and firms : identifying the direct mail-prone consumer
Spring, P. N.; Wansbeek, Tom; Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001517989
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Building models for marketing decisions
Leeflang, Peter (contributor) - 2000
Persistent link: https://www.econbiz.de/10001446367
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Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432853
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438