Purpose – The purpose of this study is to review the current body of the B2B branding literature, and identify research issues that hamper current B2B branding research. Design/methodology/approach – The study employs a systematic review, and identifies 73 relevant journal publications from...

Finland is known for its consistent progress in the economy and competitiveness, as well as the egalitarian society underneath it. Yet, the challenges experienced by Finland in the beginning of the 20th century were similar to those experienced by many countries today. Finland emerged as an...

The technology and innovation landscape has changed considerably since 2006 when Finland as a Knowledge Economy: Elements of Success and Lessons Learned [see also report 39378] was first published by the World Bank Institute (WBI). Finland is known for its consistent progress in the economy and...

This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...

An offering describes the elements through which a company can provide value for its customers. In the present study, we focus on an industrial solution provider's offering and its formulation by reviewing the solution business, services marketing, and project business literature, as well as...

The activities of service and product firms are compared in terms of their market‐oriented behavior in their export operations (i.e. their export market‐oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms...