Followers to the front / Barbara Kellermann -- On strategies and their activation / Ansgar Thiessen & Robert Wreschniok -- The strategy activation canvas -- The fields of impact of the strategy activation canvas -- Strategy activation in major corporations -- thought leaders of a new generation...

Klappentext: Offers strategies and management rules for investing in, earning and keeping reputation capital safe in the unpredictable and complicated markets. This book presents insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and...

As public concern over greenwashing has grown in the last two decades, academic research has increased correspondingly, and there is now a substantial body of research addressing issues related to greenwashing. In this paper, we therefore review and analyze greenwashing research, to provide an...

Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3. Sustainability as Cultural Practice and Media as...