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1
Mobile marketing : fundamentals and strategy
Varnali, Kaan
;
Toker, Aysegul
;
Yılmaz, Çengiz
-
2011
Persistent link: https://www.econbiz.de/10008859268
Saved in:
2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yilmaz, Cengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10010117826
Saved in:
3
How do firms benefit from customer complaints?
Yılmaz, Çengiz
;
Varnali, Kaan
;
Kasnakoglu, Berna Tari
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 944-955
Persistent link: https://www.econbiz.de/10011436370
Saved in:
4
An asymmetric configural model approach for understanding complainer emotions and loyalty
Kasnakoglu, Berna Tari
;
Yılmaz, Çengiz
;
Varnali, Kaan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3659-3672
Persistent link: https://www.econbiz.de/10011515218
Saved in:
5
Mobile marketing : fundamentals and strategy
Varnali, Kaan
;
Toker, Aysegul
;
Y÷lmaz, Çengiz
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008910564
Saved in:
6
The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Alniacik, Umit
;
Yılmaz, Çengiz
- In:
Amfiteatru economic : an economic and business research …
14
(
2012
)
31
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009789177
Saved in:
7
How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Çengiz
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
Saved in:
8
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
Saved in:
9
A panel data investigation of foreign direct investment determinants : evidence from Balkan countries
Demirhan, Banu
;
Yılmaz, Çengiz
- In:
The empirical economics letters : a monthly …
14
(
2015
)
11
,
pp. 1067-1075
Persistent link: https://www.econbiz.de/10011505844
Saved in:
10
Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
;
Yılmaz, Çengiz
- In:
Service business
10
(
2016
)
4
,
pp. 715-735
Persistent link: https://www.econbiz.de/10011722421
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