The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of...

Limited research exists on the types of responses to online reviews that effectively meet the expectations of potential hotel guests, and whether their satisfaction with these responses leads to improved perceived service quality and intent to stay. This study examines the Vietnamese Mekong...