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Shi, Mengze (contributor); Soman, Dilip (contributor) - 2004

Persistent link: https://www.econbiz.de/10002569369

Bao, Ying; Landry, Peter; Shi, Mengze - In: Management science : journal of the Institute for … 71 (2025) 3, pp. 2311-2331

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Hu, Ming; Pavlin, J. Michael; Shi, Mengze - In: Manufacturing & service operations management : M & SOM 15 (2013) 2, pp. 250-262

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Shi, Mengze; Wojnicki, Andrea C. - In: Journal of advertising research 54 (2014) 1, pp. 81-91

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Kalra, Ajay; Shi, Mengze - In: Journal of marketing research : JMR 47 (2010) 2, pp. 287-300

Persistent link: https://www.econbiz.de/10003965472

Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science 28 (2009) 6, pp. 1095-1111

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Hu, Ming; Shi, Mengze; Wu, Jiahua - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2805-2822

Persistent link: https://www.econbiz.de/10010234709

Hu, Ming; Li, Xi; Shi, Mengze - In: Marketing science 34 (2015) 3, pp. 331-345

Persistent link: https://www.econbiz.de/10011291350

Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366

Persistent link: https://www.econbiz.de/10009406663

Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129

Persistent link: https://www.econbiz.de/10011459162