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Tsiotsou, Rodoula H.
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Zotos, Yorgos C.
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The journal of services marketing
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3
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
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International Journal of Sports Marketing and Sponsorship
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Psychology of branding
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Other ZBW resources
8
USB Cologne (EcoSocSci)
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Current research on gender issues in advertising
Zotos, Yorgos C.
(
ed.
);
Grau, Stacy Landreth
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780067
Saved in:
2
Special issue: gender issue in advertising
Zotos, Yorgos C.
(
ed.
);
Grau, Stacy Landreth
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011618323
Saved in:
3
Editorial: gender stereotypes in advertising : exploring new directions
Zotos, Yorgos C.
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 759-760
Persistent link: https://www.econbiz.de/10011618338
Saved in:
4
Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth
;
Zotos, Yorgos C.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
Saved in:
5
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
6
Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H.
- In:
The service industries journal
30
(
2010
)
3/4
,
pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
Saved in:
7
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
Saved in:
8
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H.
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
Saved in:
9
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
10
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
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