Purpose – This article seeks to analyse the skills and knowledge that have a positive impact on the reproduction of the core frames of social actors in the mass media. Design/methodology/approach – The theoretical discussion is accompanied by a cross‐cultural case study of the debate...

Purpose – The purpose of this paper is to seek to improve how companies map their environment in order to identify the social norms and values that exist in relation to corporate social responsibility (CSR). Design/methodology/approach – A theoretical discussion is accompanied by a short...