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Developing India‐centric B2B sales theory: an inductive approach using sales job ads

Mantrala, Murali; Sridhar, Shrihari; Dong, Xiaodan (Dani) - In: Journal of Business & Industrial Marketing 27 (2012) 3, pp. 169-175

Purpose – Given India's rapid industrial growth and burgeoning numbers of sales and marketing employees, there is an urgent need to develop India‐centric B2B sales management knowledge. However, there is little hard information about similarities or differences between sales management...

Persistent link: https://www.econbiz.de/10014843111

A meta-analysis of personal selling elasticities

Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: MSI reports : working paper series (2008) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10003727165

Uphill or downhill? : locating the firm on a profit function

Mantrala, Murali K.; Naik, Prasad A.; Sridhar, Shrihari; … - In: Journal of marketing 71 (2007) 2, pp. 26-44

Persistent link: https://www.econbiz.de/10003557049

Optimal resource allocation with time-varying marketing effectiveness, margins and costs

Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10009490133

The bricks that build the clicks : newsroom investments and newspaper online performance

Tang, Yihui; Sridhar, Shrihari; Thorson, Esther; … - In: JMM : the international journal on media management 13 (2011) 2, pp. 107-128

Persistent link: https://www.econbiz.de/10009267484

Dynamic marketing budgeting for platform firms : theory, evidence, and application

Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: Journal of marketing research : JMR 48 (2011) 6, pp. 929-943

Persistent link: https://www.econbiz.de/10010217417

Dynamic marketing investment strategies for platform firms

Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: MSI reports : working paper series (2009) 4, pp. 101-118

Persistent link: https://www.econbiz.de/10003960983

Pharmaceutical detailing elasticities : a meta-analysis

Sridhar, Shrihari; Mantrala, Murali K.; Albers, Sönke - In: Innovation and marketing in the pharmaceutical industry …, (pp. 531-556). 2014

Persistent link: https://www.econbiz.de/10010353473

Developing India-centric B2B sales theory : an inductive apporach using sales job ads

Mantrala, Murali K.; Sridhar, Shrihari; Dong, Xiaodan - In: The journal of business & industrial marketing 27 (2012) 3, pp. 169-175

Persistent link: https://www.econbiz.de/10009558466

Personal selling elasticities : a meta-analysis

Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: Journal of marketing research : JMR 47 (2010) 5, pp. 840-853

Persistent link: https://www.econbiz.de/10008665407