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Threat of a "me too" perception : a case of Café Coffee Day

Agrawal, Richa - In: The marketing review 9 (2009) 3, pp. 251-271

Persistent link: https://www.econbiz.de/10003883397

Flocking together – benefits and costs of small group consumption community participation

Agrawal, Richa; Ramachandran, Giridhar - In: European Journal of Marketing 51 (2017) 9/10, pp. 1713-1738

Purpose This study aims to identify the benefits and costs of participation in small group consumption communities (SGCCs), and understand how benefits and costs experienced in these communities differ from those experienced in large group consumption communities (LGCCs)....

Persistent link: https://www.econbiz.de/10014723582

Determining customer loyalty : review and model

Agrawal, Richa; Gaur, Sanjaya S.; Narayanan, Archana - In: The marketing review 12 (2012) 3, pp. 275-289

Persistent link: https://www.econbiz.de/10010096289

Determining customer loyalty : review and model

Agrawal, Richa; Gaur, Sanjaya Singh; Narayanan, Archana - In: The marketing review 12 (2012) 3, pp. 275-289

Persistent link: https://www.econbiz.de/10009712779

Privacy and information trading on social media applications

Narayanan, Sandhya; Agrawal, Richa - In: Contemporary issues in social media marketing, (pp. 308-319). 2018

Persistent link: https://www.econbiz.de/10011715092

Flocking together : benefits and costs of small group consumption community participation

Agrawal, Richa; Ramachandran, Giridhar - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1713-1738

Persistent link: https://www.econbiz.de/10011755487

Consuming responsibly : exploring environmentally responsible consumption behaviors

Agrawal, Richa; Gupta, Sudhanshu - In: Journal of global marketing 31 (2018) 4, pp. 231-245

Persistent link: https://www.econbiz.de/10011963130

The impact of corporate governance on cost of equity : a case study of Nepalese commercial banks

Suwal, Reena; Kilambu, Regina; Agrawal, Richa; Raut, Sabin - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 1, pp. 29-41

Persistent link: https://www.econbiz.de/10014494335