Ezeh, Precious Chikezie; Nkamnebe, Anayo D. - In: Journal of Islamic Marketing 11 (2019) 6, pp. 1837-1849
Purpose: The purpose of this study is to develop a model for the study of Islamic bank choice and to test the significant importance of the constructs that influence bank customers to choose Islamic bank in a pluralistic-secular nation. Design/methodology/approach: Total of 348 conventional and...